Summer Semester

[2500] Practical Project (5,0 ECTS)

Course overview: Conducting of a real live project

Unit: Practical Project

Course Code: 2500
Department: Business Studies (campus: Wernigerode)
Duration: 4 hrs/ week (Summer Semester)
Credits: 5 ECTS
Lecturer: Prof. Dr. Cordes
Exam: group presentation, documentation of a practical project
-Open for Double Degree students-
Course Prerequisite: Management basics, Project Management tools

Course content: 

1) Conducting  a practical project by  a student project group
2) Projects will be defined and offered by the professor

Learning objectives: Students know how to systematically conduct a real project. Students experience the productive effects of working in diverse project groups.

[2580] Selected Problems International Business (2,5 ECTS)

Course overview

Here we will play the business simulation, Global Factory. In this game, students, in groups of three to four, manage manufacturing companies over a period of eight to twelve years. Students must develop a business strategy and follow that strategy in managing the company’s day-to-day operations within a highly dynamic business environment. The changes in the business environment are fuelled by the globalization of the market and the limited number of contracts for which companies must compete.

Prerequisites: Basic knowledge of accounting, esp. balancing, is required.Each course consists of four related classes. Students have to attend all four classes.Students have to register at studIP for the date and necessary course material.

[4632] Eventmanagement (2,5 ECTS)

Course overview

On Event Management the students have the first introduction on the operative part of concept and production of events, an ever-growing industry.

No matter what your background or area of interest and studies is, there is a chance that you might end up working in the event management industry, as an event manager, as a supplier, or as a client who needs an event.

  • Definition of events and event management
  • Categorization of events
  • The structure of the events industry
  • Conceptualizing the event
  • The impacts of events
  • The Event Manager’s job
  • Events planning
  • Regulations and compliance (VStättVO)
  • Project management for events
  • Budget and costs
  • Human Resource Management for events (Staffing)
  • Sponsoring
  • Media on events and events on media
  • Quality control
  • Risk management

Literature

  • Glenn Bowdin, Johnny Allen, William - Events Management
  • Mark Sonder – Event Entertainment and Production
  • Joe Goldblatt – Special Events
  • Van der Wapen – Human Resource Management for Events
  • Bladen, Kennell, Abson and Wilde – Events Management
  • Pielichaty - Events Project Management

[6521] International Tourism (2,5 ECTS)

Course overview

Given the importance of international tourism the course aims at providing an understanding of the phenomena, concepts and frameworks of international tourism. The course focuses on the following components:

  • Foundation: terms and definitions
  • Historic overview of international tourism
  • Basic knowledge concerning the contemporary tourism industry
  • Examines the demand and supply sides of travel and international tourism
  • Understanding travel behavior and theories
  • Tourism policy, planning and development
  • Trends and issues

This course provides you with a sound understanding of international tourism. You will be able to:

  • Recognise tourism as an international phenomenon.
  • Assess tourism for economies in the developing and developed world.
  • Employ established theories and models of global tourism.
  • Understand impacts of tourism through case study examples.

[6531] Journalistic working routines and reports on tourism (2,5 ECTS)

Course overview: This course is a seminar focusing on how to analyze the media reports on tourism and central topics which are central for this branch.

Unit: Journalistic working routines and reports on tourism, Analyzing media reports concerning central topics in the tourism branch

Course Code: 6531
Department: Business Studies (campus: Wernigerode)
Duration: 2 hrs/week
Credits: 2,5 ECTS
Lecturer: Prof. Dr. Keren-Miriam Adam
Exam: Group presentation, analysis report

Course content: The journalistic working routines will be presented and various central topic concerning the touristic branch will be discussed based on media reports on current events.

Learning objectives: The media arena and its working routines are often defined as additional knowledge for business people, as the media play a central role in the social, economic and political arenas, which are so crucial for the tourism branch. Along the semester the students will develop awareness to the importance of the chosen vocabulary, selected sources and visual elements in the media reports.

[6540] Introduction to Tourism Marketing (2,5 ECTS)

Course overview

The student will learn how to develop a marketing concept independently by using the marketing instruments and how to implement it into operative measures.

The course covers

  • The importance of marketing for a modern corporate management
  • Explanation of consumer needs/claims and specific characteristics of the tourism industry
  • Description of marketing-management and the marketing-mix
  • Special features of service marketing
  • Brand policy and market segmentation

[6571] Intercultural Competence (2,5 ECTS)

Course overview

The course covers key intercultural theories, world views and intercultural issues like culture shock, expatriate assignments and typical challenges of intercultural communication and intercultural interactions. The objective is to advance the students "understanding” for the pitfalls of intercultural communication.

The course covers

  • Key concepts of culture
  • Intercultural Competence
  • Intercultural Sensitivity

[6591] Practical Project - Event (5,0 ECTS)

Course overview

In this course the students learn how to put into practice the techniques and tools they have learned about in Event Management or Project Management. After a review of the main topics, the students are responsible for creating an event to happen during the semester, from concept to closure, going through planning and executing.

The course covers

  • Review of Event Management Topics (Concept/Planning/Budgeting/Scheduling/Risk Management/Human Resource Management)
  • Review of Project Management Topics
  • Case Study
  • Advanced Event Scheduling
  • Advanced Event Budgeting

[6592] Project 2: Successful Negotiation (5 ECTS)

Course overview: Introduction to successful negotiations

Unit: Project - Successful negotiation
Course Code: 6592
Department: Business Studies (campus: Wernigerode)
Duration: 4 hrs/week
Credits: 5,0 ECTS
Lecturer: Mr. Uwe Richter
Exam: Presentation

Course content    

1) Communication in negotiations  
2) Negotiation
3) Stages of conduct of negotiations
4) Negotiation tricks
5) Case studies: especially negotiations in tourism

Learning objectives: Students should be able to negotiate with confidence and success.

[6594] Cases in International Tourism (2,5 ECTS)

Course overview

Given the importance of international tourism the course aims at providing an understanding of the global nature of tourism and the development of international tourism markets. You are able to critically analyze, conceive and implement different development perspectives, concepts and strategies of international tourism.

The course focuses on developing an international perspective by exploring various aspects of business management in international tourism management on the basis of selected case studies (e. g. strategic positioning, organizational development, marketing strategies, service design, cooperation and ownership strategies, crisis management, ethics and corporate responsibility, etc.).

This course provides you with a sound understanding of international tourism. You will be able to:

• Recognize tourism as a global phenomenon and understand the impact of economic, political and socio-cultural environments.
• Assess tourism challenges and opportunities for economies in the developing and developed world.
• Improve your research and problem-solving skills.
• Understand impacts of tourism through case study examples.

[6595] Social Responsibility in Tourism (2,5 ECTS)

The course covers

  • Social Responsibility in the International Tourism Industry
  • Sustainable Usage of Resources in the Touristic Value Added Chain
  • Management of Sustainable Projects and Measures
  • Basics in Social Sustainable Management
  • NGOs and Organisations in Sustainable Tourism
  • Human Rights in Tourism
  • Working Conditions in Tourism
  • Child Protectionin Tourism
  • Indigenous People in International Tourism

 

[6596] International Sustainable Tourism (2,5 ECTS)

Course overview

The course focuses on sustainable development and management with regard to environmental issues in different tourism sectors. It examines key players such as airlines, tour operators, cruise shipping and gives insights about waste management, energy consumption and animal welfare in the tourism industry.

Students will acquire the ability to judge and compare the influences of tourism on resources, society and environment and to analyze their pros and cons. The students will understand how International Sustainability is put into practice in the tourism sector.

Through a combination of theoretical and practical examples the students will learn the essential topics. Students will prepare for class by reading given documents, preparing group presentations and discussing on the topic that is presented.

Fundamental topics are

  • Influences of tourism on resources, society and environment
  • Development of environmental protection in the international tourism industry
  • Social responsibility in the international tourism industry
  • Sustainable use of resources in the touristic value creation chain
  • Solutions and developments of a sustainable international tourism
  • Management of sustainability projects and policies

[6597] International Expansion of Tourism Enterprises (2,5 ECTS)

Course overview

Students will be able to construct tactical and strategic analysis and to independently plan, value and represent these argumentatively. The students create a basis for a fundamental comprehension of strategic management processes and strategic principles regarding the internationalization of the tourism industry.

  • Students will understand the factors involved in the internationalization of the tourism industry
  • Students create the basics and deepen their comprehension of strategic thinking
  • Students discuss and question strategic management topics from a theoretical and practical perspective
  • Students create an interactive learning atmosphere, including discussions, group activities and homework  

Fundamental topics are

  • Corporate Strategy
  • Strategic Planning / strategic planning process and Corporate Portfolio Management
  • Competitive strategies and competitive advantages: Strategic Industry Structure Analysis (5 Forces) and the tourism value chain
  • Strategy of growth and expansion and the legal framework
  • Organic growth
  • Mergers and Acquisitions

[7520] Investment Decisions (2,5 ECTS)

Course overview

The course will start with an introduction and basic aspects. Then, the student will learn about investment decisions under certainty (basic methods, dynamic methods, net present value and taxes, use of duration adjusted interest rates). Moreover the student will learn about investment program decisions (Dean-Model, Portfolio Selection Theory), investment decisions under uncertainty (decision models, sensitivity analysis) and financial risk management.

Students will get to know basis models for making investment decisions.

[7552] International Marketing (2,5 ECTS)

Course overview

  • Global Marketing theoretical foundations
  • Forms of market penetration
  • Global marketing job
  • Global marketing mix
  • Global marketing organization
  • Global marketing segmentation

[7590] Project Management (2,5 ECTS)

Course overview:

  • Introduction to Project Management theory
  • Stakeholders in projects and their special role
  • Project quality management and project planning

Techniques of project planning:

  • Structuring a Project (Work Breakdown Structure)
  • Project Schedulling
  • Resources and Costs
  • Realising a Project

[7932] Sponsoring and Public Relations (2,5 ECTS)

Course overview

The course is about how to find sponsors in a systematic way by applying the management process. Thus the probabilty rises to convince companies to act as sponsors. The course also highlights the integration of sponsorships into the companies communication policy. Additionally, the role and instruments of public relation activities of companies will be discussed.

German as a Foreign Language (5,0 ECTS)

Different language courses on different levels will be offered. A short entry test will be made at the beginning of the semester to identify suitable courses.

Winter Semester

[1270] Study Skills (2,5 ECTS)

Course overview

Next to content expertise, soft skills and above all presentation skills (the ability to present yourself and a content successfully) are necessary key competencies playing an eminent role at university as well as in business life.

Introduction to the basics of presenting with accent on presentations in a scientific context including arguments and structure, but also body language are content of this course. Self and time management, learning styles, teamwork, the creative mind set as key competencies are additional topics.

The students will get familiar with basic rules which help to become more convincing and professional in presenting a topic in a scientific context. By the end of this course the students should be able to apply them in a successful and effective presentation. Moreover, they learn about strategies on self and time management, on how to handle stress and how a creative mindset works. Learning in this course is experience-oriented, with elements of training and team work.

[1404] The German Tourism Market (2,5 ECTS)

Course overview

The course is a preparation for international students to acquire the fundamental knowledge of the German tourism market and its key players such as German airlines, hotel companies, tour operators but also the tourism media and tourism organizations. Students will do practical trainings and discuss future developments in the tourism sector.

[1408] The German Economy (2,5 ECTS)

Course overview

"The German Economy" gives students an overview of important aspects of the German economy, e.g. the business sectors, labour market, social system, infrastructure. It will then analyse particular companies' development and business model.

[1412] Eventmanagement (5,0 ECTS)

Course overview

Introduction on Event Management

  • Categorization of Events
  • Structure of Events
  • Chain of Interests on Events
  • Event Planning    (Schedulling, Budget,Resources)

Event Marketing

Media Events and Events in the Media

[1423] The European Convention Market (2,5 ECTS)

Course overview:

The European Convention Market

  • Cities
  • Green Meetings
  • Trends and Innovation
  • Facts and Figures The

course covers:

The MICE Destination Europe

  • Statements regarding Europe as MICE Destination
  • Infrastructure Situation, Culture, Leisure

The Suppliers

  • Market Situation of the Venues
  • Organisers, Marketing Activities

SWOT Analysis & Future Prospects

Prerequisites: Interest in Business Travel, Focus Meetings, Incentives, Conventions, Events (MICE)

[4632] Eventmanagement (2,5 ECTS)

Course overview

On Event Management the students have the first introduction on the operative part of concept and production of events, an ever-growing industry.

No matter what your background or area of interest and studies is, there is a chance that you might end up working in the event management industry, as an event manager, as a supplier, or as a client who needs an event.

  • Definition of events and event management
  • Categorization of events
  • The structure of the events industry
  • Conceptualizing the event
  • The impacts of events
  • The Event Manager’s job
  • Events planning
  • Regulations and compliance (VStättVO)
  • Project management for events
  • Budget and costs
  • Human Resource Management for events (Staffing)
  • Sponsoring
  • Media on events and events on media
  • Quality control
  • Risk management

Literature

  • Glenn Bowdin, Johnny Allen, William - Events Management
  • Mark Sonder – Event Entertainment and Production
  • Joe Goldblatt – Special Events
  • Van der Wapen – Human Resource Management for Events
  • Bladen, Kennell, Abson and Wilde – Events Management
  • Pielichaty - Events Project Management

[5135] Change Management (2,5 ECTS)

Course overview:

This course is a seminar on intentional changes of business organisations.

Course content:

The seminar contains the basic theory on change management and organisational development which will be studied by means of a business simulation. In a second phase, the use of selected Change Management techniques will be trained (case study).

Learning objectives:

The students are enabled to understand the structure of organisational change projects. They learn to identify the main tools and techniques that are used to drive change and overcome resistance to change. Based on this theoretical foundation, the students will be enabled to design the roadmap of a change project and apply selected CM-tool along the way.

 

[6591] Project 1: Practical Event Management (5,0 ECTS)

Course overview

In "Practical Event Management" the students learn how to put into practice the techniques and tools they have learned about in Event Management or Project Management. After a review of the main topics, the students are responsible for creating an event to happen during the semester, from concept to closure, going through planning and executing.

The course covers

  • Review of Event Management Topics (Concept/Planning/Budgeting/Scheduling/Risk Management/Human Resource Management)
  • Review of Project Management Topics
  • Case Study
  • Advanced Event Scheduling
  • Advanced Event Budgeting

[6595] Social Responsibility in Tourism (2,5 ECTS)

The course covers

  • Social Responsibility in the International Tourism Industry
  • Sustainable Usage of Resources in the Touristic Value Added Chain
  • Management of Sustainable Projects and Measures
  • Basics in Social Sustainable Management
  • NGOs and Organisations in Sustainable Tourism
  • Human Rights in Tourism
  • Working Conditions in Tourism
  • Child Protectionin Tourism
  • Indigenous People in International Tourism

 

[7546] Internet Marketing (2,5 ECTS)

Course overview

The course “Internet Marketing” provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. The course links marketing theory with practical business experience through case studies such as eBay and Facebook, to help students understand digital marketing in the real world.Students will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing optimisation and e-communications.

The course covers

  • Introducing Digital Marketing
  • Micro and Macro-Environment
  • Internet Marketing Strategy
  • The Internet and the Marketing Mix

[7590] Project Management (2,5 ECTS)

Course overview:

  • Introduction to Project Management theory
  • Stakeholders in projects and their special role
  • Project quality management and project planning

Techniques of project planning:

  • Structuring a Project (Work Breakdown Structure)
  • Project Schedulling
  • Resources and Costs
  • Realising a Project

[7932] Sponsoring and Public Relations (2,5 ECTS)

Course overview

The course is about how to find sponsors in a systematic way by applying the management process. Thus the probabilty rises to convince companies to act as sponsors. The course also highlights the integration of sponsorships into the companies communication policy. Additionally, the role and instruments of public relation activities of companies will be discussed.

German as a Foreign Language (5,0 ECTS)

Course overview

Different language courses on different levels are offered. A short entry test will be made at the beginning of the semester to identify suitable courses.

Grit Lehmann

Department of Business Studies

International Exchange Students
Tel +49 3943 659 270
Room 4.022, Haus 4, Wernigerode