Master's Degree Courses for International Tourism Students

International students in the field of tourism management can attend courses taught in English at Master's level and obtain ECTS within the framework of a recognised exchange semester.

All courses will be attended together with students from the respective degree programme. This multicultural mix of participants is a significant added value for both teachers and students.
The only exception to this is the "Research Project", which is offered especially for international tourism students. Here students are personally supervised by one of the lecturers from the "Institut für Tourismusforschung" - ITF (Institute for Tourism Research).


Summer Semester

[178] Case Studies (2,5 ECTS)

Course overview

In this course, case studies of companies and/or destinations will be edited regarding various questions. Students should, alone or in small teams, deal with current developments and future trends in the tourism industry (e.g. perspectives for tourism in the 21st century, future forms of tourism). The course contents vary from year to year, since the unit is to be held mainly by guest lecturers (from abroad) or lecturers of Harz University of Applied Sciences.

Detailed information on this course can be found in the course descriptions on the right.

[179] Etudes de cas (2,5 ECTS)

Course overview

France was the world's most popular tourist destination in 2019 with 90.2 million international guest accommodations, including 12 million visitors from Germany. In this event a concept will be developed to make a region of France more attractive for the German target group.

1. Group: SWOT analysis of the region, presentation of the region as a destination

2. Group: Analysis of competition with other regions worldwide, Focus "Culture, gastronomy and oenology”

3. Marketing strategy to brand the region, channels and pricing policy / target group definition

4. Communication and public relations methods for writing press releases, newsletters, etc.

There is the possibility to get to know the region through an excursion and to exchange ideas with local tourism industry professionals.

Course Language: French

Detailed information on this course can be found in the course descriptions on the right.

[158] Destination Strategies (2,5 ECTS)

Coursed overview

− Mediation of methods for the recognition of current market developments, e.g. scenario technique, trend scouting, monitoring

− Critical examination of the strategic plan of a destination (visions, mission statements and goals) and its analysis using various methods such as SWOT analysis or portfolio analysis

− Strategy selection and strategic positioning of destinations by evaluating relevant business areas in the competitive environment (competitive strength vs. market attractiveness/market share vs. market growth), for example by applying the portfolio method

− Methods of strategic planning (e.g. growth strategy vs. diversification and innovation) are discussed and processes of evaluating the strategic plan are considered

− Critical examination of aspects of strategy implementation, -execution and -control

Detailed information on this course can be found in the course descriptions on the right.

[183] Evidence-based Change Management (2,5 ECTS)

Course overview

− Modern approaches and models of change management (e.g. Kotter, McKinsey, Lewin, ADKAR, etc.), methods of evidence-based management (EBM) and their possible areas of application

− Phases and roles within the change process

− Analysis of the target state (benefits realization) and necessary resources

− Preparation of the business case, selection of suitable strategies, measurement and evaluation of the results to be achieved

− Identification and handling of resistance and barriers (stake-holder analysis, personal preferences, role and influence of culture and leadership)

− System theoretical foundations and typical causes for the failure of change processes

− Communicate change effectively and promote it in a targeted manner

− Group work, case studies and role plays with T&D reference, practical tools

Detailed information on this course can be found in the course descriptions on the right.

[186] Geodata for Tourism (2,5 ECTS)

Course overview


−    Projection problem, ellipsoid models and geo reference systems
−    Characteristics of geo-objects
−    Data management with relational and object-relational
−    Databases (introductory only)
−    Vector and raster data
−    Methods of data analysis
−    Analysis and visualization of touristically interesting objects (2D, 3D)
−    Desktop and Internet applications in tourism (incl. QGIS, Google Earth/Maps, OpenStreetMap etc., with exercises)
−    Web-GIS
−    Mobile apps in tourism
−    Project examples
−    Scientific projects in the subject area

Detailed information on this course can be found in the course descriptions on the right.

[190] Professional English II (2,5 ECTS)

Course overview

−    Linguistic forms typical of professional life in the field of
−    Destination management
−    Project Management, selected current topics in Destination Management
−    Scientific texts and their editing, presentation and critical discussion

Detailed information on this course can be found in the course descriptions on the right.

[177] Sustainable Tourism and Quality of Life (2,5 ECTS)

Course overview

As a complex, branched sector, tourism has a considerable influence on the living conditions of the local population and workers as well as their environment and culture. Students gain a comprehensive insight into the tourism system, in particular the significance, objectives, actors and control instruments of tourism policy. Understanding of the system-oriented approach to sustainable tourism development will be developed as a guiding principle for an integrative policy strategy as well as for the joint task of "Improving Regional Structural Policy". Particular emphasis is placed on sustainable tourism development and its importance for regional quality of life (including opportunities for the local population/businesses to participate). Possibilities for the implementation of sustainable tourism development are examined in particular with regard to current issues such as over tourism, social consumption or global citizenship. Tourism is analysed as a sociological phenomenon in order to de-termine the influence of social conditions and the social effects. Sociological approaches to tourism (e.g. roles, power, values, identity and lifestyle) are examined. Students should be able to know, understand, analyse and discuss different points of view in the thematic priority areas of "tourism policy", "sustainable tourism development" and "quality of life".

Detailed information on this course can be found in the course descriptions on the right.

[187] Quantitative and Qualitative Methods (2,5 ECTS)

Course Overview

The part "Quantitative Methods" deals with the formulation of statistical hypothesis tests and the analysis of the linear model. Scientifically founded methods are presented, with the help of which the statistical significance of test results is model-theoretically represented. The models used are critically evaluated and discussed on the basis of application-related case studies.

Course contents are:

  • Fundamentals of probability theory
  • Introduction to the formulation of statistical hypothesis tests
  • Basic features of the linear regression model
  • Dependencies and causalities: quantitative methods in practice

In the part "Qualitative Methods" the students get an overview of the interpretative-reconstructive research approach of empirical social research and the methods of data collection and evaluation used for this purpose.

Course contents are:

  • Theoretical foundations of the interpretative-reconstructive paradigm of empirical social research
  • Data sources of qualitative research
  • Methods of data collection (e.g. narrative interviews, focus group interview, observation)
  • Methods of data analysis (e.g. qualitative content analysis)
  • Technical tools and methodological approaches for data collection, processing and analysis (e.g. transcription methods, software for transcription and qualitative data evaluation)
  • Quality criteria of qualitative research

Detailed information on this course can be found in the course descriptions on the right.

Research Project (as needed, max. 15,0 ECTS)

Course overview

The research project will be offered in order to gain the requested total of 30 ECTS credit points in case other courses are not suitable.

Individual coaching and supervising by Tourism Professor.

Winter Semester

[134] Tourism Psychology (2,5 ECTS)

[137] Cross Cultural Management (2,5 ECTS)

Course overview

Globalisation has led international organisations to rethink their work and recruitment methods. Working together with colleagues from various backgrounds can be enriching and inspiring, if it is done properly. This course will touch various topics, such as:

  • Cross cultural visions and ideals and the daily hardships, which managers in cross cultural organisations deal with while implementing them
  • Ethnocentrism vs. ethno-relativism
  • Different aspects of cross culturalism and the challenges they raise in organisations
  • Potential complexities for a manager in a global team
  • Values, attitudes and behaviors in a global team
  • Effective communication

Detailed information on this course can be found in the module handbook.

Professional English I (2,5 ECTS)

Course overview

−    Career Development: Apply in writing, lead personnel discus-sions, play through meeting situations and write protocol; write a report (e.g. about participation in a conference) etc.
−    Getting to know lesser-known personalities in the tourism world; analysing them and formulating your own professional goals
−    Being able to speak and write about sustainability, understand conversations about it from native speakers and ask politely, ...
−    Read and critically discuss selected current tourism-specific texts

Detailed information on this course can be found in the module handbook.

Prof. Dr. Sven Groß

Faculty of Business Studies

Tel +49 3943 659 279
Room 2.119, Haus 2, Wernigerode
Visiting Times mittwochs von 11:00 bis 12:00 Uhr

Grit Lehmann

Department of Business Studies

International Exchange Students
Tel +49 3943 659 270
Room 4.022, Haus 4, Wernigerode