Courses in Tourism Management for exchange students
Course overview:
This course endeavours to provide students with a comprehensive
understanding of the core principles, challenges, and management
strategies pertinent to sustainable tourism destinations.
The course covers key intercultural theories, world views and intercultural issues like culture shock, and typical challenges of intercultural communication and intercultural interactions. The objective is to advance the students "understanding” for the pitfalls of intercultural communication.
In this course, students learn about corporate strategy, strategic planning and corporate portfolio management. Further, they learn about competitive advantages (with strategic field analysis and tourism value chain). Students also get information about expansion strategies and the legal scope of action, organic growth, mergers and acquisitions.
The central content of Introduction to Tourism Marketing is the development of a marketing concept and its implementation into operative measures.
Conflicts between colleagues can appear in various forms. They can burden the personal so as professional interactions and harm the productivity. Knowing how to manage a conflict successfully and effectively is certainly one of the most important skills that employees and employers can learn and use.
Along the lessons different strategies for uncovering hidden agen-das, facilitating effective work relationships so as conflict resolu-tion will be presented and trained. The social sustainability as a concept for negotiation philosophy will be discussed and applied in role plays sessions.
Course Code: 6592
Duration: 4 hrs/week
Credits: 5,0 ECTS
Lecturer: Mr. Uwe Richter
Exam: Presentation
The course covers the topics Social Responsibility in the International Tourism Industry, Sustainable Usage of Resources in the Touristic Value Added Chain, Management of Sustainable Projects and Measures, Basics in Social Sustainable Management, NGOs and Organisations in Sustainable Tourism, Human Rights in Tourism, Working Conditions in Tourism, Child Protectionin Tourism and Indigenous People in International Tourism.
Different language courses on different levels will be offered. A short entry test will be made at the beginning of the semester to identify suitable courses.
There are people who like to work alone and see benefits in doing so. Others like to work in a team, however often we do not have a choice and teamwork is a basic requirement in the working place and it is a valuable skill in the personal tool-box. Working together might be complex but if we add a diverse working environment it is even more challenging as more communication skills, creativity and negotiating abilities are required.
Analysing group dynamics in general and in a diverse environment in particular, conflict management and decision making will be part of the topics in this course.
The students will be offered various scenarios where teamwork is needed. Furthermore, trainings will be carried out along the lessons so the students can implement the learnt theories.
On Event Management the students have the first introduction on the operative part of concept and production of events, an ever-growing industry.This course qualifies students to understand the industry and supply chain of events, as well as capacitate them to conceptualize, plan and control different types of events, from small to mega events.
The course covers key intercultural theories, world views and intercultural issues like culture shock, and typical challenges of intercultural communication and intercultural interactions. The objective is to advance the students "understanding” for the pitfalls of intercultural communication.
This project offers you the chance to learn negotiation techniques and tricks, so that in the future you can conduct your negotiations successfully and confidently. There will be a focus on practical exercises, in which you can implement the skills acquired. Finally, a general overview and helpful tips will be gained from the perspective of a hotel purchasing agent.
This course is exclusively for students of ITS-DDE.
Key competencies in the academic life play an eminent role in business life too, as presentation, idea formulation and argumen-tation.
The introduction to the basics of presenting in an academic and business orientation, i.e. delivering scientific arguments and transparent structure will be topic in this course as well as self and time management, learning styles, teamwork and the creative mind set.
Different language courses on different levels are offered. A short entry test will be made at the beginning of the semester to identify suitable courses.
