In this course students learn about important aspects of doing business in an international context.
Media Competence starts with a review of marketing mix with focus on promotion and advertising. The students will learn how to conceptualize and implement an offline media plan for an advertising campaign.
The business simulation "Global Factory" is played in this interactive language course. Small groups of students are required to operate a simulated business and, at the same time, apply their knowledge of accounting and use their English communicative skills.
Given the importance of international tourism, the course aims at providing an understanding of the phenomena, concepts and frameworks of international tourism. It familiarises students with the different forms of international tourism. They understand touristic developments on a global scale and broken down by regions and countries as well as the significance of tourism as an economic factor and a labour market factor.
This course is offered for the last time in the summer semester 2024.
The central content of Introduction to Tourism Marketing is the development of a marketing concept and its implementation into operative measures.
This course is offered for the last time in the summer semester 2024.
The course covers the topics Social Responsibility in the International Tourism Industry, Sustainable Usage of Resources in the Touristic Value Added Chain, Management of Sustainable Projects and Measures, Basics in Social Sustainable Management, NGOs and Organisations in Sustainable Tourism, Human Rights in Tourism, Working Conditions in Tourism, Child Protectionin Tourism and Indigenous People in International Tourism.
In this course, students learn about corporate strategy, strategic planning and corporate portfolio management. Further, they learn about competitive advantages (with strategic field analysis and tourism value chain). Students also get information about expansion strategies and the legal scope of action, organic growth, mergers and acquisitions.
Within this course students receive a condensed overview of selected business management issues such as: Operational longitudinal and cross-sectional functions, strategic management, operational ratios, etc. This is followed by a business game which consists of a realistic simulation of the overall processes and conflicts of objectives in a company. The students "produce", sell and account for products and services and then determine their success.
In this course students learn about the goals of a corporation, esp. financial goals, the balance sheet, systematization of investments, the investment process, relative and absolute advantageousness, static and dynamic investment calculation methods and scoring methods.
The course deals with the specifics of human resource management in an internationally active company.
The course covers the topics HR- Marketing, Demographic Change, Employer Brand, Employer Branding Process and Employer Branding Instruments.
Conflicts between colleagues can appear in various forms. They can burden the personal so as professional interactions and harm the productivity. Knowing how to manage a conflict successfully and effectively is certainly one of the most important skills that employees and employers can learn and use.
Along the lessons different strategies for uncovering hidden agen-das, facilitating effective work relationships so as conflict resolu-tion will be presented and trained. The social sustainability as a concept for negotiation philosophy will be discussed and applied in role plays sessions.
International Marketing covers the following topics: global marketing theoretical foundations, forms of market penetration, global marketing job, global marketing mix, global marketing organization and global marketing segmentation.
The course covers key intercultural theories, world views and intercultural issues like culture shock, and typical challenges of intercultural communication and intercultural interactions. The objective is to advance the students "understanding” for the pitfalls of intercultural communication.
The course Innovation & Knowledge Management focuses on the topics Innovation as a Core Business Process, Developing an Innovation Strategy, Sources of Innovation, Search Strategies for Innovation, Innovation Networks, Exploiting Open Innovation and Collaboration, Promoting Entrepreneurship and New Ventures and Creating Social Value.
Different language courses on different levels will be offered. A short entry test will be made at the beginning of the semester to identify suitable courses.
This course includes the topics of definitory and conceptual basics, basic forms of organizational structure, determinants of efficient process organization, division of labor, coordination and configuration, formal and informal organization, classical and modern organizational theories, organizational development and current organizational tendencies.
This course is exclusively for students of ITS-DDE.
Detailed course description
Key competencies in the academic life play an eminent role in business life too, as presentation, idea formulation and argumen-tation.
The introduction to the basics of presenting in an academic and business orientation, i.e. delivering scientific arguments and transparent structure will be topic in this course as well as self and time management, learning styles, teamwork and the creative mind set.
Students receive an overview of the basics of tourism with a focus on the German tourism market. The contents of the course are focused on both the incoming and outgoing sectors. In the incoming sector, the basics of customer segments, service providers, infrastructure and attractions are taught. In the outgoing sector, the course deals with the preferred destinations of Germans, hol-iday behaviour and other points concerning the German tourism market.
The course gives students an overview of important aspects of the German economy, e.g. the business sectors, labour market, social system, infrastructure. It will then analyse particular companies' development and business model.
On Event Management the students have the first introduction on the operative part of concept and production of events, an ever-growing industry.This course qualifies students to understand the industry and supply chain of events, as well as capacitate them to conceptualize, plan and control different types of events, from small to mega events.
This course is a seminar focusing on organizational change management practices and theories.
This project offers you the chance to learn negotiation techniques and tricks, so that in the future you can conduct your negotiations successfully and confidently. There will be a focus on practical exercises, in which you can implement the skills acquired. Finally, a general overview and helpful tips will be gained from the perspective of a hotel purchasing agent.
This course is exclusively for students of ITS-DDE.
The basic content of this course is globalization in tourism, developments in international tourism markets and development perspectives of international tourism. A main emphasis is put on cases that deal with sustainability and sustainable development in the tourism industry.
The course focuses on sustainable development and manage-ment regarding environmental issues in different tourism sectors. It examines key players such as airlines, tour operators, cruise shipping and gives insights about waste management, energy consumption and animal welfare in the tourism industry.
This course includes the topics of definitory and conceptual basics, basic forms of organizational structure, determinants of efficient process organization, division of labor, coordination and configuration, formal and informal organization, classical and modern organizational theories, organizational development and current organizational tendencies.
Within this course students receive a condensed overview of selected business management issues such as: Operational longitudinal and cross-sectional functions, strategic management, operational ratios, etc. This is followed by a business game which consists of a realistic simulation of the overall processes and conflicts of objectives in a company. The students "produce", sell and account for products and services and then determine their success.
There are people who like to work alone and see benefits in doing so. Others like to work in a team, however often we do not have a choice and teamwork is a basic requirement in the working place and it is a valuable skill in the personal tool-box. Working together might be complex but if we add a diverse working environment it is even more challenging as more communication skills, creativity and negotiating abilities are required.
Analysing group dynamics in general and in a diverse environment in particular, conflict management and decision making will be part of the topics in this course.
The students will be offered various scenarios where teamwork is needed. Furthermore, trainings will be carried out along the lessons so the students can implement the learnt theories.
Internet Marketing introduces students to the fundamental principles of digital marketing, including how to create and implement effective digital marketing strategies. Through a combination of lectures, case studies, and hands-on projects, students will learn how to develop and execute marketing campaigns across a variety of digital channels such as search engines, social media, email, and mobile apps.
The content of the seminar is developed and discussed within papers and presentations. Individual topics are based on current conditions of business theory and practice.
The course covers key intercultural theories, world views and intercultural issues like culture shock, and typical challenges of intercultural communication and intercultural interactions. The objective is to advance the students "understanding” for the pitfalls of intercultural communication.
The course covers the topics Introduction to Project Management theory, Stakeholders in projects and their special role, Project quality management and project planning. Techniques of project planning, such as Structuring a Project (Work Breakdown Structure), Project Schedulling, Resources and Costs and Realising a Project are introduced.
The course is about how to find sponsors in a systematic way by applying the management process. Thus the probabilty rises to convince companies to act as sponsors. The course also highlights the integration of sponsorships into the companies communication policy. Additionally, the role and instruments of public relation activities of companies will be discussed.
Different language courses on different levels are offered. A short entry test will be made at the beginning of the semester to identify suitable courses.
Last update: 27.05.2024; Changes possible
