Here you can see the courses of our International Programme. Please note that incoming students can choose their courses from both the tourism management programme and the business management programme.
As part of the course selection process, nominated incoming students will also receive an up-to-date course list of the International Programme by e-mail. Our Incoming Advisory Team will be happy to assist in putting together a suitable individual study programme.
The language of instruction is English, so we strongly recommend a language proficiency at level B2 to be able to actively participate in the lessons.
In addition, we offer all our incoming students German as a Foreign Language courses at their personal level. Taking these courses will help you get along well in everyday life here in Germany.
Courses in Business Management for exchange students
Students are familiar with the constituent elements as well as se-
lected instruments of corporate management and can place them
in the overall context of economics.
The course covers the topics HR- Marketing, Demographic Change, Employer Brand, Employer Branding Process and Employer Branding Instruments.
The course deals with the specifics of human resource management in an internationally active company.
The course Innovation & Knowledge Management focuses on the topics Innovation as a Core Business Process, Developing an Innovation Strategy, Sources of Innovation, Search Strategies for Innovation, Innovation Networks, Exploiting Open Innovation and Collaboration, Promoting Entrepreneurship and New Ventures and Creating Social Value.
The course covers key intercultural theories, world views and intercultural issues like culture shock, and typical challenges of intercultural communication and intercultural interactions. The objective is to advance the students "understanding” for the pitfalls of intercultural communication.
In this course students learn about important aspects of doing business in an international context.
Within this course students receive a condensed overview of selected business management issues such as: Operational longitudinal and cross-sectional functions, strategic management, operational ratios, etc. This is followed by a business game which consists of a realistic simulation of the overall processes and conflicts of objectives in a company. The students "produce", sell and account for products and services and then determine their success.
In this course students learn about the goals of a corporation, esp. financial goals, the balance sheet, systematization of investments, the investment process, relative and absolute advantageousness, static and dynamic investment calculation methods and scoring methods.
Conflicts between colleagues can appear in various forms. They can burden the personal so as professional interactions and harm the productivity. Knowing how to manage a conflict successfully and effectively is certainly one of the most important skills that employees and employers can learn and use.
Along the lessons different strategies for uncovering hidden agen-das, facilitating effective work relationships so as conflict resolu-tion will be presented and trained. The social sustainability as a concept for negotiation philosophy will be discussed and applied in role plays sessions.
Media Competence starts with a review of marketing mix with focus on promotion and advertising. The students will learn how to conceptualize and implement an offline media plan for an advertising campaign.
Students carry out a real project. The project is supervised during
the planning, organization, implementation and control by the lec-
turer.
Different language courses on different levels are offered. A short entry test will be made at the beginning of the semester to identify suitable courses.
This course is a seminar focusing on organisational change management practices and theories.
There are people who like to work alone and see benefits in doing so. Others like to work in a team, however often we do not have a choice and teamwork is a basic requirement in the working place and it is a valuable skill in the personal tool-box. Working together might be complex but if we add a diverse working environment it is even more challenging as more communication skills, creativity and negotiating abilities are required.
Analysing group dynamics in general and in a diverse environment in particular, conflict management and decision making will be part of the topics in this course.
The students will be offered various scenarios where teamwork is needed. Furthermore, trainings will be carried out along the lessons so the students can implement the learnt theories.
Students are familiar with the constituent elements as well as se-
lected instruments of corporate management and can place them
in the overall context of economics.
This course includes the topics of definitory and conceptual basics, basic forms of organizational structure, determinants of efficient process organization, division of labor, coordination and configuration, formal and informal organization, classical and modern organizational theories, organizational development and current organizational tendencies.
Digital Marketing introduces students to the fundamental principles of digital marketing, including how to create and implement effective digital marketing strategies. Through a combination of lectures, case studies, and hands-on projects, students will learn how to develop and execute marketing campaigns across a variety of digital channels such as search engines, social media, email, and mobile apps.
On Event Management the students have the first introduction on the operative part of concept and production of events, an ever-growing industry.This course qualifies students to understand the industry and supply chain of events, as well as capacitate them to conceptualize, plan and control different types of events, from small to mega events.
The course covers key intercultural theories, world views and intercultural issues like culture shock, and typical challenges of intercultural communication and intercultural interactions. The objective is to advance the students "understanding” for the pitfalls of intercultural communication.
Within this course students receive a condensed overview of selected business management issues such as: Operational longitudinal and cross-sectional functions, strategic management, operational ratios, etc. This is followed by a business game which consists of a realistic simulation of the overall processes and conflicts of objectives in a company. The students "produce", sell and account for products and services and then determine their success.
The course covers the topics Introduction to Project Management theory, Stakeholders in projects and their special role, Project quality management and project planning. Techniques of project planning, such as Structuring a Project (Work Breakdown Structure), Project Schedulling, Resources and Costs and Realising a Project are introduced.
The business simulation "Global Factory" is played in this interactive language course. Small groups of students are required to operate a simulated business and, at the same time, apply their knowledge of accounting and use their English communicative skills.
The content of the seminar is developed and discussed within papers and presentations. Individual topics are based on current conditions of business theory and practice.
The course is about how to find sponsors in a systematic way by applying the management process. Thus the probabilty rises to convince companies to act as sponsors. The course also highlights the integration of sponsorships into the companies communication policy. Additionally, the role and instruments of public relation activities of companies will be discussed.
Next to content expertise, soft skills and above all presentation skills (the ability to present yourself and a content successfully) are necessary key competencies playing an eminent role at university as well as in business life.
Introduction to the basics of presenting with accent on presentations in a scientific context including arguments and structure, but also body language. Self and time management, learning styles, teamwork, the creative mind set as key competencies are additional topics in this course.
The students will get familiar with basic rules which help to become more convincing and professional in presenting a topic in a scientific context. By the end of this course the students should be able to apply them in a successful and effective presentation. Moreover, they learn about strategies on self and time management, on how to handle stress and how a creative mindset works. Learning in this course is experience-oriented, with elements of training and team work.
"The German Economy" gives students an overview of important aspects of the German economy, e.g. the business sectors, labour market, social system, infrastructure. It will then analyse particular companies' development and business model.
Different language courses on different levels are offered. A short entry test will be made at the beginning of the semester to identify suitable courses.
Last update: 22.10.2024; Changes possible
