Wissenschaft für die Öffentlichkeit

Publikationen

Bücher

  • Lichters, M. (2015). Consumer choice in context: A qualitative meta-analysis and six experiments on the context dependency of consumer preferences. Dissertation: Magdeburg

Beiträge in Journalen mit Peer-Review (VHB Ranking J.-Qual. 3.0, Impact 2015)

  • Eckert, J., Piedmont, S., Lichters, M., Vogt, B., & Robra, B. P. (2014). Determinanten der Inanspruchnahme ärztlicher Leistungen aus Patientensicht anhand von Fallvignetten basierend auf EQ-5D™. Das Gesundheitswesen, 76(8-9), A42. doi:10.1055/s-0034-1386892 (C, 0.6)
  • Eckert, J., Lichters, M., Piedmont, S., Vogt, B., & Robra, B.-P. (2015). Case vignettes based on EQ-5D to elicit stated preferences for health services utilization from the insurees’ perspective. BMC Health Services Research, 15: 481. doi:10.1186/s12913-015-1143-2 (C, 1.6)
  • Lichters, M., Bengart, P., Sarstedt, M., & Vogt, B. (2016). What really matters in attraction effect research: When choices have economic consequences. Marketing Letters, (in press). doi:10.1007/s11002-015-9394-6 (B, 1.5)
  • Lichters, M., Brunnlieb, C., Nave, G., Sarstedt, M., & Vogt, B. (2016). The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect. Journal of Marketing Research, 53(2), 183–198. doi:10.1509/jmr.14.0482 (A+, 2.3)
  • Lichters, M., Müller, H., Sarstedt, M., & Vogt, B. (2016). How durable are compromise effects? Journal of Business Research, (in press). doi:10.1016/j.jbusres.2016.02.039 (B, 2.1)
  • Lichters, M., Sarstedt, M., & Vogt, B. (2015). On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments. Academy of Marketing Science-Review, 5(1-2), 1–19. doi:10.1007/s13162-015-0066-8 (B, noch keiner)
  • Felser, G., Lichters, M., Mueller, K., & Willebrandt, C. (2008). The effect of two-sided advertising depends on how grave the second side is. International Journal of Psychology, 43(3-4), 671. doi:10.1080/00207594.2008.10108486 (kein Ranking, 1.3)

Letzte Konferenzbeiträge mit Begutachtungsprozess

  • Lichters, M. (2015). Mehrwert durch die Berücksichtigung deskriptiver Daten bei der Segmentierung von Akzeptanzdaten. 4. Jahrestagung der Deutschen Gesellschaft für Sensorik (DGSens), Oktober 2015, Dresden
  • Lichters, M., Müller, H., Sarstedt, M., & Vogt, B. (2014) How Durable are Compromise Effects? New Experimental Evidence of Context-dependent Preferences in Real Purchase Decisions between Durables. Jahrestagung des Vereins für Socialpolitik (VfS), September 2014, Hamburg.
  • Lichters, M., Brunnlieb, C., Nave, G., Sarstedt, M., & Vogt, B. (2014). The influence of serotonin deficiency on choice deferral and the compromise effect. Annual Meeting of the Society of Neuro-Economics, September 2014, Miami
  • Lichters, M., Sarstedt, M., Müller, H., Brunnlieb, C., Nave, G., & Vogt, B. (2014) Wie robust sind Kompromiss-Effekte? Neue experimentelle Evidenz für kontextabhängige Präferenzen in echten Kaufentscheidungen. 49. Kongress der Deutschen Gesellschaft für Psychologie (DGPs), September 2014, Bochum
  • Lichters, M. (2013). The Compromise Effect and Durables with Relatively High Prices: An Experiment with Real Consequences. Jahreskonferenz der Gesellschaft für experimentelle Wirtschaftsforschung (GfeW), Oktober 2013, Helmstedt.
  • Lichters, M., Möslein, R., Scharf, A., & Lutsch, D. V. (2012). How Consumer Need States are Triggered by Sensory Codes and How Producers can Take Advantage of It: A Study on Fruit Juices in Germany and Spain. 5th European Conference on Sensory and Consumer Research (Eurosense), September 2012, Bern.

Gutachtertätigkeiten

  • AMS-Review (Springer)
  • Diverse Association for Consumer Research Conferences (ACR)
  • Diverse Academy of Marketing Science Conferences (AMS)
  • Journal of Business Research (Elsevier)
  • Journal of Family Business Strategy (Elsevier)